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Date: Thursday 10, 2010

Category: Toolkit

Language: Russian

Organisation: Global Dialogue for Effective Stop-Smoking Campaigns

Keywords: toolkit campaign Russian advocacy

Feltracco A, Gutierrez K, Jensen J

Russian Campaign Development Tool Kit

An International Guide for Planning and Implementing Stop Smoking Campaigns

This Tool Kit is an important resource for people who plan, develop and implement campaigns to reduce tobacco use and exposure to second-hand smoke. It combines guidance on the process of campaign development with practical “lessons learned,” samples and tools from around the world to help campaign planners create evidence-based, effective campaigns.

The tool kit chapters focus on these key campaign development topics:

  • Strategic planning
  • Gaining audience insights
  • Evaluation
  • Managing campaigns
  • Advertising
  • Public relations
  • Media advocacy
  • Community-based marketing
  • Promoting stop smoking services
  • Securing and sustaining funding