Click here for resource.
Version:
Date: Thursday 10, 2010
Category: Toolkit
Language: Russian
Organisation: Global Dialogue for Effective Stop-Smoking Campaigns
Keywords: toolkit campaign Russian advocacy
Russian Campaign Development Tool Kit
An International Guide for Planning and Implementing Stop Smoking Campaigns
This Tool Kit is an important resource for people who plan, develop and implement campaigns to reduce tobacco use and exposure to second-hand smoke. It combines guidance on the process of campaign development with practical “lessons learned,” samples and tools from around the world to help campaign planners create evidence-based, effective campaigns.
The tool kit chapters focus on these key campaign development topics:
- Strategic planning
- Gaining audience insights
- Evaluation
- Managing campaigns
- Advertising
- Public relations
- Media advocacy
- Community-based marketing
- Promoting stop smoking services
- Securing and sustaining funding